Revenue

mobile20app202

27 Apr: Magazine Publishers Win When Print, Mobile Website and Mobile App Coexist

In 2012, Jason Pontin wrote at MIT’s technologyreview.com that many magazine publishers believed employing a mobile app would save their product. They could reverse the devastating financial effects of free digital access. Unlike digital replicas on a website, magazines would “run on ‘native’ applications [those developed by the publisher] on…

20_WEB_OBP_Blog Image_11.21.20

21 Jan: How contextual marketing can win you more online and mobile subscribers and advertisers

The secret to economical and effective marketing is reaching your target market. With contextual marketing—if it’s done right—targeting responsive customers has never been more precise. So how can you, as a magazine publisher with online and mobile editions, make the most of this constantly advancing tool? Contextual marketing—it gets personal…

Marketing help for advertisers

19 Dec: Why and how to help your advertisers with their marketing

More magazine publishers every day are discovering that advertisers want and need more from them than ads. They need the strategic thinking that only publishers have the knowledge and experience to provide. “We are in the next phase of evolution in marketing and publishing,” according to Omeda, a company specializing…

Revenue - Tips to Sell Magazine Ads

17 Oct: 10 Tips for Successful Magazine Advertising Sales

The secrets to selling magazine advertising, for both print and online publications, are the same “secrets” your advertisers use to help sell their products and services … communicating: Features Benefits Calls to action This sounds simple enough, but you’ve probably seen advertising sales staff ignore them in practice. There are…

Revenue - Tips for Alumni Magazine Publishers to Increase Fundraising

19 Sep: Tips for Alumni Magazine Publishers to Increase Fundraising

Alumni magazine publishers are always looking for ways to strengthen the brand impression of the institutions they represent. And they’re looking for ways to increase their effectiveness with encouraging alumni to give money to support the school. One particular consultant believes these can both be achieved by focusing on one…