Revenue

Revenue - Tips for Alumni Magazine Publishers to Increase Fundraising

19 Sep: Tips for Alumni Magazine Publishers to Increase Fundraising

Alumni magazine publishers are always looking for ways to strengthen the brand impression of the institutions they represent. And they’re looking for ways to increase their effectiveness with encouraging alumni to give money to support the school. One particular consultant believes these can both be achieved by focusing on one…

Retention - How Magazine Publishers Can Make The Most of TradeShows

27 Jun: How to Make the Most of Trade Shows

Trade shows only last a few days, but successful show participation takes a year-round commitment. Your involvement begins long before the show and continues long after. Having a map to guide you can make the journey smoother, more effective and more economical. Here are some questions to ask yourself before…

revenue - increasing revenue with podcasts

23 May: Can Podcasts Benefit Regional Magazine Publishers?

After recently exploring how blogs can help magazine publishers boost ad sales, we’re turning to another type of on-demand media that has been enjoying a surge in popularity – the podcast. While it might not be an obvious choice, it’s something that could potentially be perfect for regional publishers. As…

Revenue - Tips for increasing subscriptions

25 Apr: Tips to Help Magazine Publishers Increase Subscriptions

Whether a magazine publisher has a distribution blend that is entirely subscriber-based, or is a mix of free-at-the-newsstand and subscriber, finding new ways to increase subscriptions is always a focus. Knowing where to find new ideas that might work for your publication can be a challenge, so we’re sharing some…

Revenue - The Benefits of Building Partnerships with Libraries

18 Apr: The Benefits of Building Partnerships with Libraries

There is no better temple to the printed word than our public libraries. So why not consider making sure that your publication – and by extension, your brand – has a home in them? There are some great opportunities to consider regarding a library’s role in your publication’s success and…

Revenue - Finding Non-Ad Revenue

11 Apr: Thinking Outside the Box – Ideas for Non-Ad Revenue

It’s safe to say that advertising revenue is top of mind for many magazine publishers, especially when it represents a major source of revenue for a publisher’s budget. Since selling advertising space can be a challenge, it’s beneficial to evaluate revenue models that include other income sources. Read on for…