Revenue

Revenue - Tips to Sell Magazine Ads

17 Oct: 10 Tips for Successful Magazine Advertising Sales

The secrets to selling magazine advertising, for both print and online publications, are the same “secrets” your advertisers use to help sell their products and services … communicating: Features Benefits Calls to action This sounds simple enough, but you’ve probably seen advertising sales staff ignore them in practice. There are…

Revenue - Tips for Alumni Magazine Publishers to Increase Fundraising

19 Sep: Tips for Alumni Magazine Publishers to Increase Fundraising

Alumni magazine publishers are always looking for ways to strengthen the brand impression of the institutions they represent. And they’re looking for ways to increase their effectiveness with encouraging alumni to give money to support the school. One particular consultant believes these can both be achieved by focusing on one…

Retention - How Magazine Publishers Can Make The Most of TradeShows

27 Jun: How to Make the Most of Trade Shows

Trade shows only last a few days, but successful show participation takes a year-round commitment. Your involvement begins long before the show and continues long after. Having a map to guide you can make the journey smoother, more effective and more economical. Here are some questions to ask yourself before…

revenue - increasing revenue with podcasts

23 May: Can Podcasts Benefit Regional Magazine Publishers?

After recently exploring how blogs can help magazine publishers boost ad sales, we’re turning to another type of on-demand media that has been enjoying a surge in popularity – the podcast. While it might not be an obvious choice, it’s something that could potentially be perfect for regional publishers. As…