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21 Jan: How contextual marketing can win you more online and mobile subscribers and advertisers

The secret to economical and effective marketing is reaching your target market. With contextual marketing—if it’s done right—targeting responsive customers has never been more precise. So how can you, as a magazine publisher with online and mobile editions, make the most of this constantly advancing tool? Contextual marketing—it gets personal…

Retention - How Magazine Publishers Can Make The Most of TradeShows

27 Jun: How to Make the Most of Trade Shows

Trade shows only last a few days, but successful show participation takes a year-round commitment. Your involvement begins long before the show and continues long after. Having a map to guide you can make the journey smoother, more effective and more economical. Here are some questions to ask yourself before…