Customer Experience

mobile20app202

27 Apr: Magazine Publishers Win When Print, Mobile Website and Mobile App Coexist

In 2012, Jason Pontin wrote at MIT’s technologyreview.com that many magazine publishers believed employing a mobile app would save their product. They could reverse the devastating financial effects of free digital access. Unlike digital replicas on a website, magazines would “run on ‘native’ applications [those developed by the publisher] on…

20_WEB_OBP_Blog Image_11.21.20

21 Jan: How contextual marketing can win you more online and mobile subscribers and advertisers

The secret to economical and effective marketing is reaching your target market. With contextual marketing—if it’s done right—targeting responsive customers has never been more precise. So how can you, as a magazine publisher with online and mobile editions, make the most of this constantly advancing tool? Contextual marketing—it gets personal…