Content Marketing

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21 Jan: How contextual marketing can win you more online and mobile subscribers and advertisers

The secret to economical and effective marketing is reaching your target market. With contextual marketing—if it’s done right—targeting responsive customers has never been more precise. So how can you, as a magazine publisher with online and mobile editions, make the most of this constantly advancing tool? Contextual marketing—it gets personal…

Content Curation - 10 Best Practices

31 Jan: Effective Content Curation – 10 Best Practices

It’s true that content like blog posts and eBooks are vital to helping your organization attract and engage your audience. It’s also true that consistently generating new content is a difficult and time-consuming undertaking. Content curation can help with that. If you aren’t exactly certain what content curation is, you’re…