Digital - Best Practices for a Cohesive Channel Strategy
Best Practices for a Cohesive Digital Channel Strategy

Once you’ve put in the hard work of creating and maintaining various digital channels for your publication, don’t let your hard work go to waste. To get the most out of your online channels, it’s important to make sure everything works together to create a unified voice for your publication….

Digital - Elevating Customer Experience
Leveraging Digital Tools to Elevate Customer Experience

In the age of on-demand everything, customers expect fast responses and ease when contacting a company. That’s why, for magazine publishers who depend heavily on their loyal customer base, providing good customer service as part of an overall positive customer experience is as important as ever. In fact, 62% of…

Digital - Making the Most Out of Your Publication Website
Getting the Most From Your Publication’s Website

Most magazine publishers have put a lot of effort into setting up a website to support their print publication. Though the offerings and level of detail and content may vary, all will share one similarity—they serve as a digital point of contact for readers and advertisers. Since websites can be…

Digital - Adding Digital Value to Print Ads - 2
How to Add Digital Value to Print Advertisements

Print ads are the most trusted advertising channel for consumers making a purchase decision. That is the key finding of MarketingSherpa’s recent consumer research study. And, given the reach potential and immediacy of digital advertising, the question for magazine publishers is how to best utilize digital channels to add value…

Content Curation - 10 Best Practices
Effective Content Curation – 10 Best Practices

It’s true that content like blog posts and eBooks are vital to helping your organization attract and engage your audience. It’s also true that consistently generating new content is a difficult and time-consuming undertaking. Content curation can help with that. If you aren’t exactly certain what content curation is, you’re…