know your target auidence
Making Your Brand Work Harder By Knowing Your Target Audience

Creating a strong brand is important for magazine publishers, as we shared in our article focused on tips to create a strong brand. But none of your hard work to will matter if your message doesn’t align with your target audience’s priorities. Identifying your target audience is one of the most…

Branding - Fundamentals of building a strong brand
The Basics of Building a Strong Brand

The term branding gets thrown around a lot these days and can seemingly reference anything from a logo to a company’s color palette to their tagline and advertising campaigns. So, what exactly is branding and how does it apply to regional publishers? What is branding? Branding is what gives your…

Digital - Best Practices for a Cohesive Channel Strategy
Best Practices for a Cohesive Digital Channel Strategy

Once you’ve put in the hard work of creating and maintaining various digital channels for your publication, don’t let your hard work go to waste. To get the most out of your online channels, it’s important to make sure everything works together to create a unified voice for your publication….

Digital - Elevating Customer Experience
Leveraging Digital Tools to Elevate Customer Experience

In the age of on-demand everything, customers expect fast responses and ease when contacting a company. That’s why, for magazine publishers who depend heavily on their loyal customer base, providing good customer service as part of an overall positive customer experience is as important as ever. In fact, 62% of…

Digital - Making the Most Out of Your Publication Website
Getting the Most From Your Publication’s Website

Most magazine publishers have put a lot of effort into setting up a website to support their print publication. Though the offerings and level of detail and content may vary, all will share one similarity—they serve as a digital point of contact for readers and advertisers. Since websites can be…