Instagram - Revenue for Publishers
How Magazine Publishers Can Monetize Instagram and Boost Revenue

Now that your Instagram business account is set up, and you’re posting like a pro to grow your audience, it’s time to make effective use of Instagram to increase revenue. While Instagram might not seem like an obvious revenue stream for magazine publishers, the growing numbers are encouraging. According to…

Instagram - Basics for Publishers
Instagram — a Powerful Tool for Regional Publishers

While Instagram might not seem like an obvious choice for regional magazine publishers to utilize, it has become an incredibly powerful marketing tool when used correctly and strategically. With over one billion users, of which more than 500 million log on each day, Instagram is one of the top three most-used…

Pinterest - Revenue for Publishers
How Magazine Publishers Can Generate Revenue with Pinterest

As introduced in our Growing Audience with Pinterest post, there are many reasons for magazine publishers to consider the Pinterest platform as a way to extend the reach of their content. And, while Facebook, Google, and Amazon see 62.2 percent of all new advertising go to them, there are definitely reasons to consider Pinterest…

Pinterest - Basics for Publishers
How magazine publishers are growing audience with Pinterest

Like other social media platforms, Pinterest has a significant user base who share content that appeals to their interests. And, since Pinterest is image-oriented, it’s a good platform for magazine publishers to engage their audience. Pinterest is an image-based social media site that allows users to discover, save, and share…

Inspiring and Hiring: OBP Recruiting the Next Generation

The Ovid Bell Press (OBP) is preparing to celebrate Manufacturing Day this Friday, Oct. 5. We are a company committed to the fair and ethical treatment of our employees, which includes good working conditions and fair compensation. On 2018 Manufacturing Day, we are striving to remind young people of the…