Retention - How Magazine Publishers Can Make The Most of TradeShows
How to Make the Most of Trade Shows

Trade shows only last a few days, but successful show participation takes a year-round commitment. Your involvement begins long before the show and continues long after. Having a map to guide you can make the journey smoother, more effective and more economical. Here are some questions to ask yourself before…

Retention - Best Practices for Retaining Advertising Clients
Best Practices for Publishers to Retain Magazine Advertisers

When it comes to selling advertising, retaining clients is one of the easiest ways for magazine publishers to ensure revenue stability. As most organizations have experienced, it’s cheaper to retain clients than it is to identify, attract and sell to new clients. In addition to providing consistent revenue, veteran clients…

revenue - increasing revenue with podcasts
Can Podcasts Benefit Regional Magazine Publishers?

After recently exploring how blogs can help magazine publishers boost ad sales, we’re turning to another type of on-demand media that has been enjoying a surge in popularity – the podcast. While it might not be an obvious choice, it’s something that could potentially be perfect for regional publishers. As…

Revenue - Increasing ad sales with a blog
How Magazine Publishers Can Use a Blog to Increase Ad Sales

It seems that everyone has a blog, and it’s no wonder why. Our appetite for on-demand media consumption has fueled the proliferation of blogs that provide consistent, relatable content on a wide variety of topics. But, with everyone else doing it, what can magazine publishers do to gain benefit from…

Revenue - Tips for increasing subscriptions
Tips to Help Magazine Publishers Increase Subscriptions

Whether a magazine publisher has a distribution blend that is entirely subscriber-based, or is a mix of free-at-the-newsstand and subscriber, finding new ways to increase subscriptions is always a focus. Knowing where to find new ideas that might work for your publication can be a challenge, so we’re sharing some…