Revenue - Finding Non-Ad Revenue
Thinking Outside the Box – Ideas for Non-Ad Revenue

It’s safe to say that advertising revenue is top of mind for many magazine publishers, especially when it represents a major source of revenue for a publisher’s budget. Since selling advertising space can be a challenge, it’s beneficial to evaluate revenue models that include other income sources. Read on for…

Branding - Boosting Ad Revenue By Leveraging Branding
Leveraging Your Branding to Increase Ad Sales

Now that you’ve done all you can to understand how to build a strong brand, identify your target audience and put it to work with some simple and effective techniques, you can focus on ways to boost advertising sales. Once the seven indicators below are in place, you’ll be positioned…

Social Media - Niche social channels to reach your niche audience
Niche Social Media Channels for Regional & Specialty Magazines

Chances are you already know how important using social media networks like Facebook, Twitter, LinkedIn, and Instagram are for reaching your audience. However, many publishers have unique target markets they’re trying to engage, and niche social media channels may help that effort. These channels allow you to reach and engage…

Branding - Making the Most of Your Brand
Simple Ideas for Publishers to Amplify Their Brand

Once you have followed the basics of building a strong brand and worked to define your target audience, you’ll want to be sure to make the most of your brand development efforts. Below are several ideas to help magazine publishers increase their brand footprint and audience. Events Think of events…

know your target auidence
Making Your Brand Work Harder By Knowing Your Target Audience

Creating a strong brand is important for magazine publishers, as we shared in our article focused on tips to create a strong brand. But none of your hard work to will matter if your message doesn’t align with your target audience’s priorities. Identifying your target audience is one of the most…