How to choose the right paper for your magazine

The look and feel of the paper your magazine is printed on is as much a part of your brand as the magazine’s title. Your paper says a lot about the quality of your publication, and the choice should be given considerable thought and exploration. Of course, it’s also true…

Marketing help for advertisers
Why and how to help your advertisers with their marketing

More magazine publishers every day are discovering that advertisers want and need more from them than ads. They need the strategic thinking that only publishers have the knowledge and experience to provide. “We are in the next phase of evolution in marketing and publishing,” according to Omeda, a company specializing…

Printing Tips - Mail List Hygiene
How to keep your mailing list clean AND save time and money

In 2019, the population of the United States has reached approximately 329.5 million. About 40 million of those citizens have changed or will change their home and/or business address. That’s about 12 percent of Americans. It’s a significant number and brings up a good reason to make sure your mailing…