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PRINTING NEWS, TIPS & TRICKS

Revenue - Tips for Alumni Magazine Publishers to Increase Fundraising
Tips for Alumni Magazine Publishers to Increase Fundraising

Alumni magazine publishers are always looking for ways to strengthen the brand impression of the institutions they represent. And they’re looking for ways to increase their effectiveness with encouraging alumni to give money to support the school. One particular consultant believes these can both be achieved by focusing on one…

Branding - Partnering With Nonprofits
How to help nonprofits while boosting your own revenue

As covered in our Benefits of Building Partnerships with Libraries article, partnering with nonprofits can be a great way to grow non-advertising revenue. It can also be a great way to boost your own brand recognition. Print magazines help non-profits meet their goals A few years ago, Lindsay Oberst at…

Revenue - Increasing Revenue and Readership with Facebook
Tips for Magazine Publishers to Grow Their Markets with Facebook

You’ve probably seen Facebook in the news for all the wrong reasons, right? Despite this, businesses have continued spending advertising dollars on Facebook, and some businesses have even been increasing their advertising spend on the platform. As a marketer mentions in this article about Facebook’s data-misuse scandals, they don’t see…

Printing Tips - Printing Term Glossary
A Glossary of Common Printing Terms

Common words take on uncommon meaning when they get “jargonized.” It happens in just about every industry, including printing. To help you understand us – and the printing process – better, we’ve compiled this glossary that covers many of the common terms used in printing. We’ve focused on those words…